Real Estate Agency

A boutique real estate agency in Limassol specialising in residential properties - apartments from €250K and villas from €1M — targeting EU buyers and Russian-speaking expats. The agency had an inactive social presence and no paid acquisition system. We launched a full-funnel strategy combining organic content on Instagram and Facebook with performance campaigns on Meta Ads and Google Ads over a 90-day period.

The agency depended entirely on referrals and real estate portals, with zero brand visibility on social media and no digital lead pipeline. The Instagram account had under 400 followers with sporadic posting. There were no paid campaigns running, no lead tracking, and no way to qualify inbound enquiries by purchase intent. The goal: build a predictable, measurable acquisition system within a €3,900 combined ad budget.

• Content strategy & production. Developed a content system: property showcases, neighbourhood guides, buyer FAQ Reels, and market insight posts. Consistent brand voice across RU and EN audiences.
• Meta Ads — lead generation campaigns. Launched 3 ad sets with video and static formats. Tested lifestyle video vs property walkthrough vs price-anchored offer. Built Meta lead forms with a budget qualifier field to pre-screen lead quality.
• Google Ads — high-intent search. Built search campaigns targeting bottom-funnel buyers using localised and diaspora-specific keyword clusters. Configured contact form tracking as the primary conversion action.
• Retargeting funnel. Set up Meta retargeting for Instagram profile visitors and video viewers (50%+). Reconnected warm audiences with a property consultation offer.
• Lead qualification & CRM setup. Introduced a 3-tier readiness system (Hot / Warm / Cold) and a WhatsApp-first follow-up protocol. Tracked each lead to viewing and deal stage to calculate true cost per acquisition.
• Product analysis, strategy and recommendations