Furniture Store Limassol

The client is a premium interior design showroom in Limassol, Cyprus, specialising in custom kitchens and furniture. The client needed to generate qualified leads for their kitchen collection in a competitive local market - while building consistent brand awareness across social media. We managed their Meta Ads strategy and social media presence across Facebook and Instagram.

The client had no structured paid acquisition system for kitchen orders and relied on walk-in traffic and word-of-mouth. The social media accounts were underperforming with minimal reach and no follower growth. There was no CRM tracking or lead qualification process, making it impossible to measure true ROI from any marketing activity. The challenge was to build a full-funnel system from awareness to qualified lead — within a limited monthly budget.

• Campaign architecture. Launched a single structured campaign with 4 ad sets (Kitchen 1–4), testing multiple audience segments across Facebook and Instagram simultaneously.
• Creative testing. Produced and tested video and static formats — video with text overlay, video without text, and static banners — to identify the highest-converting creative type for this niche.
• Lead form optimisation. Built Meta lead forms with a purchase-readiness qualifier field ("what stage are you at?"), enabling instant CRM segmentation into Hot, Warm, and Cold leads.
• Budget reallocation. Identified 14 non-converting ad creatives spending €105.90 with zero leads, and recommended immediate pause — freeing 15.7% of budget for proven formats.
• Analytics & reporting. Delivered full CRM breakdown by lead readiness, platform source, and preferred contact channel — revealing that 61.8% of leads prefer WhatsApp contact.
• Product analysis, strategy and recommendations