Project Ed Tech SaaS Platform
Ed Tech Saas Worldwide 7 weeks
About the Project The client is a Ed Tech SaaS platform for independent online tutors — combining video calls, an interactive whiteboard, and lesson materials in a single browser tab. No downloads, no setup, one link. The core audience is freelance English language teachers.
Problem The client just launched the product and had zero registrations, as well as 0% activation rate. There was no email marketing, no paid advertising, no SEO content, and no interpretation of analytics data. The goal was to build the whole marketing system to drive quality traffic, get registrations and increase activation rate.
Key Results 1,057+ Registrations
$3.92 Average CPL (best week $1.66)
5.36% Activation Rate (Started at 0%)
21.3% Email Open Rate
What Was Done -
Full marketing audit and competitive landscape analysis across key target markets
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Brand positioning, messaging architecture, and USP framework for Worldwide expansion
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Paid advertising campaigns in META, including setup, creatives designs, optimization and scaling
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Social media strategy and full content management: Instagram, Facebook, LinkedIn
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Technical SEO overhaul, content strategy, and local search optimization
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Product analysis, strategy and recommendations
Other Results 234% Growth on Facebook Link Clicks within the single week
918 Organic search clicks generated — from a website with zero SEO presence at the start of the project.
600 Email contacts moved into automated sequences — built entirely from scratch, with no existing list or infrastructure.